Light the Way Holiday Festival at University of the Incarnate Word

About this adventure

An extraordinary San Antonio family holiday tradition for four decades, the University of the Incarnate Word (UIW) illuminates its historic Broadway campus with nearly a million twinkling lights across century-old live oaks and campus architecture. The grand opening celebration kicks off the Saturday before Thanksgiving with live holiday music performances by student choirs, marching bands, and local artists, alongside a vibrant festive Kids Zone, artisan market, and popular food trucks. Children can visit Santa and Mrs. Claus for festive keepsake photographs, create handmade ornaments in the crafts tent, and enjoy face painting. Following festival night, the campus remains open nightly for self-guided family walks and drive-through viewing, offering a peaceful, safe, and completely free holiday light stroll through the Christmas season.