FreeNew Braunfels Downtown Wassailfest
Thu, Dec 36:00 PM – 9:00 PM · Thursday, Dec 3, 2026 from 6:00 PM – 9:00 PM. First Thursday in December.
Main Plaza & Historic Downtown New Braunfels500 Main Plaza, New Braunfels, TX 78130 · 29.4 mi approx. from San AntonioDirections
All ages (pedestrian street closures, flat asphalt and concrete walkways, fully stroller accessible, public restrooms at Civic/Convention Center)
FreeFree admission and free warm wassail cider samples; food and specialty gifts available for purchase
About this adventure
New Braunfels celebrates its vibrant German heritage each December with Wassailfest, filling the historic downtown Main Plaza with the intoxicating aroma of spiced cider, cinnamon, and citrus. Streets are closed to vehicular traffic as more than 40 downtown merchants and community booths serve free, family-friendly warm wassail samples competing for the coveted Wassailmeister title. Choirs from local elementary and high schools perform carols around the historic downtown bandstand, while Santa Claus greets young children for holiday photos. Families can enjoy warm pretzels, gingerbread cookies, roasted nuts, and festive crafts while strolling under thousands of twinkling white lights strung through the massive downtown live oak trees.
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